iflix launches platform for short-form video content
Video-streaming platform iflix has launched Studio2:15, a creative production business for short-form video content led by Craig Galvin, a digital media veteran.
The studio will create short-form video content for the iflix platform, involving international, regional, and local creative teams and talents. iflix will commission and produce collaborative projects for the studio.
Galvin has two decades of experiences in content creation, business development and creative direction.
Elaborating on the reasons behind the founding of Studio2:15, iflix Chief Content Officer Sean Carey said: “The creation of Studio2:15 marks a monumental step as we expand our content offering to capitalise on the rapidly growing demand for highly engaging and viral short-form content. Mobile users represent the lion’s share of internet traffic in our markets, and when it comes to mobile users, short ‘snackable’ content is king.”
iflix service is currently available in Malaysia, Indonesia, the Philippines, Thailand, Brunei, Sri Lanka, Pakistan, Myanmar, Vietnam, the Maldives, Kuwait, Bahrain, Saudi Arabia, Jordan, Iraq, Lebanon, Egypt, Sudan, Cambodia, Nigeria, Kenya, Ghana, Nepal, Bangladesh, and Zimbabwe.