TEN Cricket to be broadcast in HD on OSN Pehla and live-streamed on OSN Play
OSN has extended its partnership with Sony Pictures Networks (SPN) enabling OSN Pehla customers access to Sony Entertainment Television, Sony MAX, Sony MIX and Sony SAB TV.
As part of the renewed agreement, TEN Cricket will now be broadcast in high definition and will also be live streamed on OSN Play.
TEN Cricket HD holds the rights to coverage from five cricket boards including Pakistan, Sri Lanka, South Africa, West Indies and Zimbabwe.
On the agreement, Emad Morcos, Chief Content Officer, OSN, said: “Our priority is to provide choice and convenience to all OSN customers. This is why, in addition to providing channels from Sony Pictures Networks for OSN Pehla customers, we’re also adding more On-Demand content for ‘anytime’ viewing. Access to TEN Cricket HD also in live streaming on OSN Play, is a huge bonus for sports fans, who can catch all their favourite cricketing action on-the-go.”
Commenting on the move, Neeraj Arora, EVP & Head, International Business, Sony Pictures Networks said: “We are delighted to further build our great partnership with OSN by offering TEN Cricket HD alongside other SPN channels, which have been greatly appreciated by viewers in the region for nearly two decades. We look forward to strengthening our partnership further, while aiming to provide the best in entertainment from the Indian subcontinent to OSN viewers.”
Alongside Sony Pictures Network, OSN also holds exclusive distribution rights with South Asian content providers including Zee, Colors, Sun, Aaj Tak, GEO, ARY, and the recently renewed Star Asianet TV deal